Monitoring E-Cigarette Use Among Youth

Monitoring U.S. E-Cigarette Sales: National and State  Trends

Since being introduced to the U.S. market in 2007, e-cigarette use among youth has increased to epidemic levels (Surgeon General's Advisory on E-cigarette Use Among Youth, 2018). The availability of flavored e-cigarettes is one of the most commonly cited reasons for e-cigarette use among youth (Tsai et al., 2018). Given the importance of flavors contributing to use of e-cigarettes among youth, these data briefs build on this previously published article, providing an update on trends in unit sales of e-cigarettes in the U.S. by product and flavor type. These retail sales data briefs are intended to provide information about population trends in sales for participating retailers; they do not include online sales or vape store sales and cannot be used to make conclusions about subgroup purchasing or behaviors. These estimates are based on the information available at the time of publication and may be subject to updates as more information becomes available.

National Data Briefs

Issue 09 (data through 6/13/2021)
data brief, aggregate data

Issue 08 (data through 5/16/2021; updated 8/23/21)
data brief, aggregate data

Issue 07 (data through 4/18/2021)
data brief, aggregate data

Issue 06 (data through 3/21/2021; updated 6/25/21)
data brief, aggregate data

Issue 05 (data through 2/21/2021; updated 6/25/21)
data brief, aggregate data

Issue 04 (data through 1/24/2021; updated 6/25/21)
data brief, aggregate data

Issue 03 (data through 12/27/2020)
data brief, aggregate data

Issue 02 (data through 11/29/2020)
data brief, aggregate data

Issue 01 (data through 10/4/2020)
data brief, aggregate data

State Data Briefs

Issue 03 (data through 6/13/2021)
data brief, aggregate data

Issue 02 (data through 3/21/2021; updated 7/30/21)
data brief, aggregate data

Issue 01 (data through 12/27/2020; updated 7/30/21)
data brief, aggregate data

Supporting Documents

Methods

FAQ

Program Description: To implement a three-pillar strategy of pre- and post-measurements to complement existing surveillance activities and assess e-cigarette policy impact. The proposed pillars are: 1) adding more nuanced, key indicators to state-based youth surveillance systems; 2) accessing real-time data on retail sales of e-cigarettes; and 3) leveraging longitudinal web-based surveys.
Funding Partners:
  • Bloomberg Philanthropies
Program Partners:
  • CDC's National Center for Chronic Disease Prevention and Health Promotion
Program Location:
  • United States of America
Tobacco Control
Chronic Disease & Birth Defects

In 2020, 221.9 million units of e-cigarette products were sold in U.S. retail stores nationwide. This is an increase of 173.7% from 2015.

 

Market share of disposable e-cigarette products increased from 11.0% to 24.9% during 2019-2020.

 

From 2019 to 2020, while market share of mint-flavored e-cigarette sales decreased from 39.0% to 3.0%, market share of menthol-flavored e-cigarettes increased from 13.0% to 46.0%.